OK, so you’ve figured out where your best clients have come from and where your Ideal Clients can be found in large numbers, and inexpensively. It’s time to create a marketing plan that has you focusing on “fishing where the fish are.” The more focus you have, the better the results.

When coaching clients to do this in private sessions, I ask them to draw a large circle on a blank sheet of paper, and draw 4 lines to create a pie with 8 slices.

Then I ask them to fill out each slice of the pie with what they’re currently doing to attract clients (only the things that really work) and then fill in the rest of the marketing pie with marketing tools we’ve agreed will PULL their clients in. This comes from the list of where their Ideal Clients congregate, remember?

So, the list could look like this:

Network where they network

Join associations that allow you to rub elbows with them

Write articles for the publications they read

Create a Signature Talk for a workshop/seminar they attend

List your events in publications they read

Set up referral partnerships with people they do business with on a regular basis

Get booked as a speaker for organizations they belong to

Write articles for websites they visit often or rely upon

Write an e-zine they would be interested in reading

Give free (or paid) teleseminars they would dial into

Avoid marketing where your ideal clients are NOT spending time, as you will attract people who DON’T fit that profile.

Know that although you DO want a multi-pronged marketing approach (so that you don’t ever put all your eggs in one basket), you want to take it slow and not try to put into place ALL the pieces of the pie at the same time. You’d overwhelm yourself and exhaust yourself completely, and exhaustion is not very Client Attractive.

So the idea is to start putting a couple of “slices” of the pie in place, to make them run like a well-oiled machine and THEN move on to adding another slice, one at a time.

Your Assignment:

Spend some time thinking about all the different avenues for reaching you target audience with your compelling marketing message and plot it out on a marketing pie. Then start putting one piece of the pie in place, one after the other, until your Marketing Pie is in full swing and always working to help you attract clients. No more ad hoc marketing, with no results.

OK, but what if you haven’t worked out what your compelling marketing message is yet? Or, you don’t quite know where to find them in large numbers… You can get lots of help (with tons of assignments and worksheets, templates, etc.) on how to do today’s assignment. It’s all in the Client Attraction Home Study System™ and it includes lots of crucial stuff to help you fill your practice really quickly. You can read more about it at www.TheClientAttractionSystem.com.

© 2005 Fabienne Fredrickson

Fabienne Fredrickson, The Client Attraction Expert, is founder of the Client Attraction System™, the proven step-by-step program to help you attract more clients, in record time and consistently. To learn more about Fabienne’s Client Attraction Home Study System™, sign up for her FREE client attraction tips and no-charge teleclasses on attracting more clients, visit http://www.ClientAttraction.com

Love to camp and cook outdoors? There’s nothing as satisfying as making camp and cooking your meal over a campfire. The food just tastes better, and the atmosphere can’t be beat. Every year families pack up and head for their favorite camping destination. Some may go as fancy as an RV while others prefer a simple family tent. Either way you choose, camping is a wonderful family activity.

Even though you may be ‘roughing’ it in the great outdoors this summer, you don’t have to settle for plain old hot dogs cooked on a stick you find in the woods nearby. There is a fantastic utensil that’s been around forever called the ‘Dutch Oven’, and with it the cooking possibilities are endless, as are the delicious recipes.

There are very many sizes and options available for Dutch Ovens, but for the most part, with one you can bake, stew, roast, fry, boil etc. There are basically two dutch oven types of cooking, either cooking with it or cooking something inside of it. Absolutely amazing biscuits can be baked in a Dutch Oven; imagine how great they would be outdoors with fresh campfire coffee and bacon frying in your cast iron skillet.

Here are some tried and truly wonderful camping recipes using a cast iron Dutch Oven.

Corned Beef & Cabbage

2 lb Well trimmed corned beef boneless brisket or round
1 sm Head green cabbage, cut into 6 Wedges
6 md Carrots cut into quarters
1 sm Onion, quartered
1 Clove garlic, crushed

Pour enough cold water on corned beef in Dutch Oven to just cover. Add onion and garlic. Heat to boiling, reduce head. Cover and simmer until beef is tender, about 2 hours. Remove beef to warm platter, keep warm. Skim fat from broth. Add cabbage and carrots, heat to boiling. Reduce heat and simmer uncovered 15 min.

Dutch Oven Biscuits

2 c Flour
1/2 ts Salt
3 ts Baking powder
4 tb Solid shortening
1 c Milk (or dilute canned milk)

Blend flour, salt, baking powder and mash in shortening with a fork until crumbly. Add milk and stir until the dough sags down into trough left by spoon as it moves around the bowl. Turn dough out on a floured surface, knead for 30 seconds, pat out gently until it is 1/2 inch thick. Cut with a round cutter or pinch off pieces of dough and form by hand. Put biscuits into a greased Dutch Oven, cover, and bury in bright coals for 5 or 10 minutes or until golden brown.

Campfire Meatloaf

1 1/2 lb Ground beef
3/4 c Quick oats
1 Eggs
1/4 ts Dry mustard
1/4 c Bell pepper
1 pk Onion soup mix
3/4 ts Salt

Mix all ingredients and put in casserole pan. Place in dutch oven. Bake 1 hour, covered.

When you’re making your plans to head out for your family camping trip this year, make sure to include your Dutch Oven and some of these great tasting camping recipes. You’ll treasure the experience and your family will too!

About the Author:

Sherry Frewerd publishes several websites and blogs promoting affiliate programs and her own products and ebooks. Visit ‘Website Building Mom’ at http://websitebuildingmom.com to learn how to create your own professional-quality website for your business.

A backpacking checklist is usually about the “stuff.” Good equipment is nice to have, but even with the best gear you can get into trouble in the wilderness. You might have matches and the latest fire starters, but still not be able to get that fire going. It takes more than good gear to assure a safe and enjoyable trip. Towards that end, then, this is a list of skills you should have or learn.

1. Navigation. Contrary to what many novices think, a compass doesn’t tell you where you are. For that matter, a map doesn’t either, if you don’t know how to use it. Practice close to home if you can’t yet use both of these easily. Do the same with your GPS unit.

2. Staying warm. There are tricks to staying warm. Shed layers as you get warm, for example, so you don’t have sweat to chill you later. Use wind-blocking shell clothing, and wear a hat. Eating fatty foods before sleeping can keep you warmer.

3. Pitching a tent. Pitch your tent or tarp wrong and the rain will come in, or the wind will tear the seams. They need to be pitched tight, and you should be able to do it in a few minutes. Practice in the yard.

4. Cooking over a fire. Making soup over a small fire is not as easy as it seems. Cover the pan, block the wind, and keep the fire small and concentrated. Time yourself when you practice. You don’t have to rush normally, but speed can be important in some situations, and it’s always possible your stove will break.

5. Identifying edible plants. Learning to identify three or four wild edible berries can make a trip more enjoyable. Learning to identify cattails and one or two other good survival food plants can be very helpful, especially if you ever lose your food to a bear.

6. Walking. If you pace yourself and learn how to move comfortably over rocky terrain, you’ll be less tired, and less likely to twist an ankle. Tighten those laces, too.

7. Understanding animals. Is the bear “bluff charging” or stalking you? The latter means you’ll be the bear’s supper if you play dead. A clue: making a lot of noise usually means he just wants to frighten you (a “bluff charge”), but you need to read up on this one.

8. Sky reading. Are those just clouds, or a lightning storm coming? It would be good to know when you’re on a high ridge. In the rockies, afternoon thunderstorms are the norm in summer. Learn about the weather patterns of an area, and the basics of predicting weather, and you’ll be a lot safer.

9. Basic first aid. What are the symptoms of hypothermia? Stumbling and slurred speech are a couple of them. How do you properly treat blisters? You can use duct tape if you don’t have moleskin. These and other basics are good things to know.

10. Firemaking. Start practicing in your yard. Try to start that fire with one match. Also try it the next time it’s raining. Get in the habit of collecting dry tinder before the rain comes. Learn what things burn even when wet, like birch bark and pine sap.

This last one can be one of the more important skills in an emergency. Experts can start a fire in almost any circumstances, but you don’t need to be an expert in wilderness survival to enjoy a safe hiking trip. For a safer, more enjoyable trip, just do the best you can, and start checking off the skills on this backpacking checklist.